Privacy policy

Last updated: May 01, 2025

1. General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. For detailed information on data protection, please refer to our privacy policy listed below this text.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the "Notice of Responsible Party" section of this privacy policy.

How do we collect your data?

Your data is collected in part by you providing it to us. This may include data that you enter into a contact form, for example.

Other data is collected automatically or with your consent when you visit the website through our IT systems. This is primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other order requests.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this and other questions about data protection.

Analysis Tools and Third-Party Tools

When visiting this website, your browsing behavior may be statistically evaluated. This is done primarily with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

Shopify

The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter "Shopify").

Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP address and information about the device and browser you are using. Shopify also analyzes visitor numbers, visitor sources, and customer behavior, and creates user statistics. If you make a purchase on our website, Shopify also collects your name, email address, delivery and billing addresses, payment data, and other data related to the purchase (e.g., telephone number, amount of sales made, etc.). Shopify stores cookies in your browser for the analyses.

For details, see Shopify's privacy policy: https://www.shopify.de/legal/datenschutz

The use of Shopify is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the most reliable presentation possible of our website. If appropriate consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

Data Processing Agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law that ensures that this service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General Information and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We point out that data transmission over the Internet (e.g., communication by email) can have security gaps. Complete protection of data from access by third parties is not possible.

Notice of Responsible Party

The responsible party for data processing on this website is:

Morgenland Rugs
Brook 9, 20457
Hamburg, Germany

Phone: +494038632775
Email: mail@morgenland-teppiche.de

Storage Duration

Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will take place after these reasons cease to apply.

General Information on the Legal Basis for Data Processing on This Website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR if special categories of data are processed according to Art. 9 para. 1 GDPR. In the case of explicit consent to the transfer of personal data to third countries, data processing is also based on Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), data processing is additionally based on § 25 para. 1 TDDDG. The consent can be revoked at any time. If your data is necessary for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest according to Art. 6 para. 1 lit. f GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Notice on Data Transfer to Third Countries Not Secure Under Data Protection Law and Transfer to US Companies Not DPF-Certified

Among other things, we use tools from companies based in third countries that are not secure under data protection law, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data can be transferred to these countries and processed there. We point out that no level of data protection comparable to that of the EU can be guaranteed in third countries that are not secure under data protection law.

We point out that the USA, as a secure third country, generally has a level of data protection comparable to that of the EU. A data transfer to the USA is therefore permissible if the recipient has certification under the "EU-US Data Privacy Framework" (DPF) or has appropriate additional guarantees. Information on transfers to third countries, including data recipients, can be found in this privacy policy.

Recipients of Personal Data

As part of our business activities, we work with various external parties. In some cases, this also requires the transmission of personal data to these external parties. We only pass on personal data to external parties if this is necessary as part of contract fulfillment, if we are legally obliged to do so (e.g., passing on data to tax authorities), if we have a legitimate interest in passing on the data according to Art. 6 para. 1 lit. f GDPR, or if another legal basis permits the passing on of data. When using processors, we only pass on personal data from our customers on the basis of a valid contract for data processing. In the case of joint processing, a contract for joint processing is concluded.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You can revoke consent you have already given at any time. The lawfulness of data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION UNDER ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION UNDER ART. 21 PARA. 2 GDPR).

Objections should be sent to: mail@morgenland-teppiche.de

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged violation. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of data to another controller, this will only be done to the extent that it is technically feasible.

Information, Correction, and Deletion

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipients, and the purpose of data processing, and, if applicable, a right to correction or deletion of this data. You can contact us at any time regarding this and other questions about personal data.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

• If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you need it for the exercise, defense, or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
• If you have lodged an objection pursuant to Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL or TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to Advertising Emails

We hereby object to the use of contact data published as part of the imprint obligation to send unsolicited advertising and information materials. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited advertising information, such as spam emails.

4. Data Collection on This Website

Cookies

Our website uses so-called "cookies." Cookies are small data packets and do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after your visit ends. Permanent cookies remain stored on your device until you delete them yourself or automatic deletion is carried out by your web browser.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are necessary to carry out the electronic communication process, to provide certain functions you have requested (e.g., for the shopping cart function), or to optimize the website (e.g., cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Which cookies and services are used on this website can be found in this privacy policy.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of the server request
• IP address

This data is not merged with other data sources.

The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be recorded.

Contact Form

If you send us inquiries via the contact form, your information from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR if your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; the consent can be revoked at any time.

The data you enter in the contact form remains with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Inquiry by Email, Telephone, or Fax

If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR if your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; the consent can be revoked at any time.

The data you send to us via contact requests remains with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

5. Social Media

Facebook

Elements of the social network Facebook are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. According to Facebook, however, the collected data is also transferred to the USA and other third countries.

An overview of Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE

When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate the visit to this website with your user account. We point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please see Facebook's privacy policy at: https://de-de.facebook.com/privacy/explanation

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. The consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its forwarding to Facebook. The processing by Facebook after forwarding is not part of the joint responsibility. The obligations jointly incumbent on us have been set out in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g., information requests) with regard to data processed by Facebook directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381, and https://www.facebook.com/policy.php

The company has certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards in data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452

X (formerly Twitter)

Functions of the X service (formerly Twitter) are integrated on this website. These functions are offered by the parent company X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The branch Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland, is responsible for data processing of persons living outside the USA.

When the social media element is active, a direct connection is established between your device and the X server. X (formerly Twitter) thereby receives information about your visit to this website. By using X (formerly Twitter) and the "Re-Tweet" or "Repost" function, the websites you visit are linked to your X (formerly Twitter) account and made known to other users. We point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by X (formerly Twitter). For more information, please see X's (formerly Twitter's) privacy policy at: https://x.com/de/privacy

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. The consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://gdpr.x.com/en/controller-to-controller-transfers.html

You can change your privacy settings for X (formerly Twitter) in the account settings at https://x.com/settings/account

The company has certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards in data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/2710

Instagram

Functions of the Instagram service are integrated on this website. These functions are offered by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate the visit to this website with your user account. We point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. The consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its forwarding to Facebook or Instagram. The processing by Facebook or Instagram after forwarding is not part of the joint responsibility. The obligations jointly incumbent on us have been set out in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook or Instagram products. You can assert data subject rights (e.g., information requests) with regard to data processed by Facebook or Instagram directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://privacycenter.instagram.com/policy/, and https://de-de.facebook.com/help/566994660333381

Further information can be found in Instagram's privacy policy: https://privacycenter.instagram.com/policy/

The company has certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards in data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452

Pinterest

On this website, we use elements of the social network Pinterest, which is operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

When you access a page that contains such an element, your browser establishes a direct connection to Pinterest's servers. This social media element transmits log data to Pinterest's server in the USA. This log data may contain your IP address, the address of the websites visited that also contain Pinterest functions, type and settings of the browser, date and time of the request, your use of Pinterest, and cookies.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. The consent can be revoked at any time.

For more information on the purpose, scope, and further processing and use of data by Pinterest, as well as your rights and options to protect your privacy, please see Pinterest's privacy policy: https://policy.pinterest.com/de/privacy-policy

6. Newsletter

Newsletter Data

If you would like to receive the newsletter offered on the website, we need an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. No further data is collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered into the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke the consent you have given to the storage of data, the email address, and their use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The lawfulness of data processing operations already carried out remains unaffected by the revocation.

The data you have deposited with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you cancel the newsletter or after the purpose no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest according to Art. 6 para. 1 lit. f GDPR.

Data stored by us for other purposes remains unaffected by this.

After you have been removed from the newsletter distribution list, your email address may be stored in a blacklist by us or the newsletter service provider, if this is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

7. Plugins and Tools

Google Fonts (Local Hosting)

This site uses Google Fonts, which are provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. No connection to Google servers takes place.

For more information about Google Fonts, please see https://developers.google.com/fonts/faq and Google's privacy policy: https://policies.google.com/privacy?hl=de

Google reCAPTCHA

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on this website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is intended to check whether data entry on this website (e.g., in a contact form) is done by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, length of time the website visitor spends on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

The storage and analysis of data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and SPAM. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

For more information about Google reCAPTCHA, please refer to Google's privacy policy and Google's terms of use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de

The company has certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards in data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780

8. Consent Management & Tracking Services

8.1. Usercentrics Consent Management Platform

This website uses the Consent Management Platform (CMP) from Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, to obtain the legally required consent for the use of cookies and other technologies.

When you visit our website, a connection is established to Usercentrics to obtain your consents and other declarations regarding cookie use. The tool then stores a cookie in your browser to assign your consents or their revocation.

Legal basis is Art. 6 para. 1 lit. c GDPR and § 25 para. 1 TDDDG.

You can change or revoke your consents at any time: To do so, open the cookie settings menu on our website (usually via a link in the footer).

Further information can be found in Usercentrics' privacy policy at:
🔗 https://usercentrics.com/de/datenschutzerklaerung/

8.2. Cookiebot / ConsentManager / GDPR Legal Cookie (Shopify)

Our website is operated on Shopify. Depending on the market, setup, and app selection used, the following consent services may be used:

• Cookiebot by Usercentrics A/S (Copenhagen, Denmark)
• ConsentManager by consentmanager AB (Sweden)
• GDPR Legal Cookie by beeclever GmbH (Germany, Shopify App)

All mentioned tools serve the same purpose: The data protection-compliant collection, storage, and management of consents for cookies and comparable technologies.

Legal bases:

• Art. 6 para. 1 lit. c GDPR (legal obligation),
• Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG (when cookies are actively set).

When one of these tools is activated, your IP address in anonymized form, the time of consent, information about your browser, and the consent status are transmitted to the provider and stored locally in the browser as a cookie.

9. Google Services

9.1. Google Tag Manager

This website uses Google Tag Manager, a tool from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Tag Manager is used for the technical management of website tags (e.g., Google Analytics, Meta Pixel, etc.). Google Tag Manager itself does not set cookies and does not collect personal data. It only triggers other tags that may collect data – these are referred to separately in this privacy policy.

Legal basis:
Art. 6 para. 1 lit. f GDPR (legitimate interest in technically uniform integration and management of services).

More information:
🔗 https://www.google.com/intl/de/tagmanager/use-policy.html

More information:
🔗 https://www.google.com/intl/de/tagmanager/use-policy.html

9.2. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited.

Google Analytics uses cookies and similar technologies to collect information about your user behavior on our website. The information generated may be transferred to a Google server in the USA and stored there.

IP anonymization:
We have activated IP anonymization. This means your IP address is shortened by Google within the EU or the EEA before it is transmitted.

Google Signals:
We may also use “Google Signals” (cross-device analysis when you have enabled personalized ads on Google). We only receive anonymized reports – never direct personal references.

Legal basis:
Art. 6 para. 1 lit. a GDPR, § 25 para. 1 TDDDG (consent).
Revocable at any time via the cookie banner.

Recipient:
Google LLC, USA – certified under the EU-US Data Privacy Framework.
Standard Contractual Clauses are also in place.

More information:
🔗 https://policies.google.com/privacy
🔗 https://support.google.com/analytics/answer/6004245?hl=de

9.3. Google Ads / Remarketing / Conversion Tracking

This website uses Google Ads to place ads in Google Search and the Google advertising network. We also use features such as remarketing and conversion tracking.

• With remarketing, you will see ads on other websites after visiting ours (provided you consented to tracking).
• With conversion tracking, we can see which ads lead to purchases or contact inquiries.

Cookies are used to store pseudonymized data such as the IP address (shortened), device used, visit time, and interactions.

Legal basis:
Art. 6 para. 1 lit. a GDPR, § 25 para. 1 TDDDG (only with consent).

Data transfer to the USA is based on:

• EU-US Data Privacy Framework
• Standard Contractual Clauses

Opt-out option:
🔗 https://adssettings.google.com/authenticated

9.4. Google AdSense

If we display third-party ads on this website via Google AdSense, Google AdSense uses cookies or similar technologies for contextual or personalized ad delivery.

Pseudonymous data such as the shortened IP address, your browser type, and page content are processed.

Legal basis:
Art. 6 para. 1 lit. a GDPR, § 25 para. 1 TDDDG (only with consent)

More information:
🔗 https://policies.google.com/technologies/ads

10. Microsoft and Meta Services

10.1. Microsoft Advertising & Conversion Tracking

We use services from Microsoft Advertising (formerly Bing Ads), operated by Microsoft Ireland Operations Ltd., One Microsoft Place, Dublin 18, Ireland.

When clicking on a Microsoft Advertising ad, a UET tag (Universal Event Tracking) is embedded. This allows us to measure conversions (e.g., purchases or inquiries) and build remarketing audiences.

Collected data:
IP address (shortened), browser data, visit time, page interactions.

Legal basis:
Art. 6 para. 1 lit. a GDPR, § 25 para. 1 TDDDG – only with your consent.

Data transfer to third countries:
Possible, especially USA. Microsoft is certified under the EU-US Data Privacy Framework. Standard Contractual Clauses also apply.

Opt-out & privacy info:
🔗 https://about.ads.microsoft.com/de-de/ressourcen/richtlinien/datenschutz-anzeigen

 

10.2. Microsoft Clarity

We also use Microsoft Clarity to visually analyze user behavior (e.g., mouse movements, scrolling). Clarity uses cookies and collects IP addresses (shortened) and device information.

Session recordings help us improve the usability of the website.

Legal basis:
Art. 6 para. 1 lit. a GDPR, § 25 para. 1 TDDDG – only with consent.
Revocable at any time in the cookie banner.

More information:
🔗 https://privacy.microsoft.com/de-de/privacystatement

 

10.3. Meta-Pixel (Facebook Pixel)

Auf dieser Website ist das Meta-Pixel (ehemals Facebook-Pixel) der Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Irland, integriert.

Es ermöglicht uns, das Verhalten von Besuchern nach Interaktion mit unseren Meta-Werbeanzeigen (Facebook, Instagram) zu erfassen (z. B. ob ein Kauf getätigt wurde). Außerdem dient es dem Remarketing, also dem Ausspielen personalisierter Anzeigen.

Erfasste Daten:
IP-Adresse (gekürzt), Browserinformationen, Pixel-ID, Seitenaufrufe, Conversions.

Gemeinsame Verantwortlichkeit nach Art. 26 DSGVO:
Wir und Meta sind gemeinsam verantwortlich für die Datenerhebung und -weitergabe. Die Vereinbarung finden Sie unter:
🔗 https://www.facebook.com/legal/controller_addendum

Rechtsgrundlage:
Art. 6 Abs. 1 lit. a DSGVO, § 25 Abs. 1 TDDDG – nur mit Einwilligung.
Einwilligung jederzeit über Cookie-Banner widerrufbar.

Datenübertragung in die USA:
Meta ist nach dem EU-US Data Privacy Framework zertifiziert. Zudem sind Standardvertragsklauseln vereinbart.

Weitere Infos:
🔗 https://www.facebook.com/privacy/explanation
🔗 https://www.facebook.com/legal/terms/dataprocessing

 

11. Pinterest, Brevo, Zahlungsabwicklung & Versand

11.1. Pinterest-Tag

Auf unserer Website ist das Pinterest-Tag integriert. Anbieter ist die Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Irland.

Das Tag ermöglicht Conversion-Tracking (z. B. Bestellungen nach Anzeigenklicks) und Retargeting (gezielte Pinterest-Werbung an Nutzer, die unsere Seite besucht haben).

Verarbeitete Daten:
IP-Adresse (gekürzt), Geräteinformationen, aufgerufene Seiten, Aktionen (z. B. Warenkorb, Kauf).

Gemeinsame Verantwortlichkeit gemäß Art. 26 DSGVO mit Pinterest. Weitere Infos:
🔗 https://policy.pinterest.com/de/privacy-policy

Rechtsgrundlage:
Art. 6 Abs. 1 lit. a DSGVO, § 25 Abs. 1 TDDDG – nur mit Einwilligung.

Datenübertragung in Drittländer:
Pinterest kann Daten in die USA übermitteln. Pinterest ist ggf. nach dem EU–US Data Privacy Framework zertifiziert oder nutzt Standardvertragsklauseln.

 

11.2. Brevo

Für den Versand unseres Newsletters und transaktionaler E-Mails nutzen wir Brevo, ein Dienst der Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin.

Datenverarbeitung:
E-Mail-Adresse, ggf. Name, IP-Adresse bei Anmeldung, Einwilligung (Zeitpunkt & Bestätigung). Außerdem werden Öffnungen und Klicks im Newsletter zur statistischen Auswertung erfasst.

Rechtsgrundlage:
Art. 6 Abs. 1 lit. a DSGVO (Einwilligung), Widerruf jederzeit möglich.

Auftragsverarbeitung:
Brevo ist unser Auftragsverarbeiter gemäß Art. 28 DSGVO. Die Server befinden sich in der EU.

Weitere Infos:
🔗 https://www.brevo.com/de/datenschutz/

 

11.3. Verarbeitung von Kunden- und Vertragsdaten

Zur Vertragsabwicklung verarbeiten wir Ihre Daten (z. B. Name, Adresse, E-Mail, Bestelldetails, Zahlart) gemäß Art. 6 Abs. 1 lit. b DSGVO.

Nutzung der Daten:

• Bearbeitung von Bestellungen
• Rechnungsstellung
• Kundenservice
• Vertragliche Kommunikation

Die Daten werden nur so lange gespeichert, wie dies für den Zweck erforderlich ist oder gesetzliche Aufbewahrungsfristen bestehen (z. B. 6–10 Jahre für Rechnungen).

11.4. Data Transmission Upon Conclusion of Contract (Payment & Shipping)

We share your data with the following external service providers only if this is necessary to process your purchase:

Payment Service Providers (all active on this website):

• Klarna
• PayPal
• Shop Pay
• Advance Payment (Bank Transfer)
• Invoice Purchase
• Visa, Mastercard, Maestro, Amex (via Shopify Payments/Stripe)

These providers process your data on their own responsibility. For more information, please refer to the privacy policies of the respective services.

Data transmission is carried out in accordance with Art. 6(1)(b) GDPR (performance of contract).
Details, e.g., about credit checks with Klarna or PayPal, can be found directly at:

• Klarna: https://www.klarna.com/de/datenschutz/
• PayPal: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
• Shopify Payments / Stripe: https://www.shopify.com/legal/privacy/customers

Shipping Service Providers (all active on this website):

• DPD
• GLS
• UPS
• DHL
• FedEx
• TNT

Transferred data: name, address, optionally phone number or email (for delivery notifications).
Processing only for the purpose of delivery. Legal basis: Art. 6(1)(b) GDPR.

12. Technical Security & Infrastructure

12.1. Cloudflare (CDN & Security Service)

We use services from Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA, and Cloudflare Germany GmbH, Rosental 7, 80331 Munich.

Cloudflare provides a Content Delivery Network (CDN) and security services. Content is delivered via globally distributed servers to improve loading times and protect against attacks (e.g., DDoS protection, Web Application Firewall).

Processed data:

• IP address
• System & log data (e.g., request time, browser used)
• Visited URLs

According to Cloudflare, this data is usually deleted within 24 hours.

Legal basis:
Art. 6(1)(f) GDPR (legitimate interest in a secure and stable website operation).

Data transfer to third countries:
Possible, especially to the USA. Cloudflare is certified under the EU-US Data Privacy Framework and uses Standard Contractual Clauses.

More info:
🔗 https://www.cloudflare.com/privacypolicy/

12.2. Encrypted Payment Transactions

Our website uses SSL/TLS encryption to securely transmit all sensitive data during orders, registrations, or payment information.

Identification:
You can recognize the encrypted connection by "https://" in your browser’s address bar and the padlock symbol.

Legal basis:
Art. 6(1)(f) GDPR (legitimate interest in secure data transmission).

Without this security measure, protection of your data during online payments would not be guaranteed.

Final Note
This privacy policy has been adapted to meet the requirements for Shopify stores, payment processing, web analytics, and cookie usage according to the current GDPR and TTDSG.

We reserve the right to adjust this privacy policy if necessary.