Premium Rugs

Premium rugs – the art of knotting from the Orient

Immerse yourself in the world of the most exclusive premium rugs and discover the masterpieces of the Orient. Every pattern resembles a painting and is unique in itself. The pattern is the most important feature of a premium rug: it unites the tradition of the knotting province with the passion of the knotter. A rug from the Orient therefore embodies the soul of the knotter and the norms and values of the province. A knotter spends up to four years on a single piece. The knotters receive a design template typical of the province, which they follow. This design template is usually used only once and then varied. In the countryside, by contrast, nomads knot nomadic rugs without a template, yet the designs of neighbouring villages resemble one another. In these cases the rugs are similar in colour and pattern.

Conventional premium rugs are hand-knotted and come mainly from the ancient Orient. In many production locations, making premium rugs is the livelihood of the knotters and everyone else involved. Suppliers and producers located close to one another allow shorter delivery routes and faster production. This regional network is kept alive by being passed down through the generations.

Which types of rug count as premium rugs?

Ghom rugs, Hereke silk rugs, Isfahan, Nain 6La or 4La, as well as rugs from Tabriz and Kashmir silk are among the finest premium-quality rugs in the world.

Rug material – the advantages of natural fibres

Classic premium rugs are usually made from natural fibres. Natural fibres are divided into plant and animal fibres. In the vast majority of cases, virgin wool is used, supplied from production sites nearby. This benefits everyone involved in the region. The virgin wool used is odour-neutral and has a high lanolin content. This makes the rugs hard-wearing and durable. The natural fibres used help create a balanced indoor climate and can also be combined with underfloor heating. Besides virgin wool, other natural yarns such as Kork wool, cotton or silk are also used.

Rug colours – the transformation of colours

A premium rug is rich in colours and nuances. Colourful rugs in shades such as green, red, blue or yellow suit almost any interior, whether classic and oriental or modern and understated.

Handmade rugs need to be exposed to the sun for over a month in order to fade sufficiently. This time is usually not observed in the supply chain, which is why it is no surprise that rugs fade in your home. To ensure even fading, the rug should be turned every two years. In individual cases, the rug only reaches its final colour after ten years.

Handmade rugs come in all conventional shapes. Rectangular rugs are the most common. Two variants of rectangular rugs are square rugs and long, narrow rugs, the so-called “runners”. Round rugs and oval rugs, on the other hand, are much rarer.

Rug patterns – true to detail and unique

The patterns reveal the precise craftsmanship of the rug knotters. It is the careful handwork that makes a premium rug so valuable. Every pattern is unique in itself, and yet there are family resemblances within a rug family. With the variety of their colours and patterns, premium rugs make simple, modern interiors livelier and create a cosier atmosphere.

Living – rugs enrich every home

Premium rugs look good in any room. Their timeless oriental design outlasts the trends of every era. They can be laid in almost any room, whether in a bright living room or a cosy bedroom. Even stains do them little harm: the fantastic patterns make smaller stains virtually invisible. Unlike coarse high-pile rugs such as shaggy rugs, premium rugs are very fine and short-piled. This means they can also be hung on your walls as treasured pieces.

Bring oriental culture into your home and appreciate the creativity and the years of diligent work of the knotters.

Premium rugs are an investment in the future. Do not be put off by high costs. Classic premium rugs repay their cost through their long lifespan. With regular care and cleaning, they can be passed down through generations. They are also relatively stable in price and lose little value.

Guide – premium rugs

Quality promise – convinced of the quality of our rugs

Every one of our rugs undergoes a careful quality check and inspection. Only after passing this check are our rugs handed over to the sales department. You can buy your premium rug with peace of mind and return it within 31 days if you are not satisfied.

Rug lexicon – the rug encyclopaedia

Are you curious and would like more information about the rugs we offer? In our rug lexicon you will find answers to questions such as:

• “Are there oriental rugs in brown?”
• “Which pattern is typical of a premium rug?”
• “Which material is preferred for premium rugs?”
• “Which region do oriental rugs come from?”
• “What are the characteristics of oriental rugs?”

Rug materials guide – a quick overview of materials

To make sure your rug meets your expectations of comfort, take a look at our materials guide for an overview of the materials we use. Wool is the usual choice, but every wool rug can be made from a different kind of wool.

Rug finder & room planner – a short guide to room planning

If you are not sure which rug suits which room, take a look at our room planner. There you will find precise guidance on laying your rugs in the living room, dining room, bedroom, children’s room or hallway.

Rug range – diverse collections and price segments

Our product range gives you a quick overview of our entire assortment. Our online shop offers a large selection of premium rugs waiting to find the right owner. The various collections we offer have been put together since 1977 and include rugs in different price segments.

Custom rugs – your individual dream rug

If you could not find the rug you were looking for in our range, you are welcome to submit a free custom-made request. We will deal with your request as quickly as possible and get back to you promptly.

Payment – order rugs online from the comfort of your living room

Buy your dream rug online and pay with the payment method that suits you. In addition to the usual payment methods such as bank transfer in advance, credit card or PayPal, we also offer payment via Amazon Pay and cash payment on collection.

Rug cleaning & rug repair – looking after your rugs

Find out how to care for your rug properly and when professional care becomes necessary in our blog on rug cleaning & rug repair.

Questions and suggestions – friendly rug customer service

If you have any questions or suggestions, do not hesitate to contact us. Our friendly customer service team will be happy to deal with your request and will certainly find a suitable solution.

The checklist before you buy – buy your rug online with peace of mind

• Have I measured the most important areas of my rooms?
• Have I chosen the right size?
• Does the shape suit my interior?
• Do the colours and the design match my interior?
• Have I chosen the right pile material?
• Have I chosen the right payment method?